The old dream that has tempted man from the beginning, the medieval legend of the man who sells his soul for an inexhaustible purse, which recurs wit… - Jacques Ellul

Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.

It is because we know that we are going forward to life and resurrection that we must purify ourselves in order that we may be presented holy and faultless. This purification, of course, is not just ritual or moral. It is purification from the stains of the world. It will manifest itself in our freedom with regard to the things of the world. This is why hope and freedom are so often related in the texts. The hope which binds us to the risen Christ by a full and actual bond is precisely that which allows us to reject the validity of the secular powers.

First of all, modern propaganda is based on scientific analyses of psychology and sociology. Step by step, the propagandist builds his techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning — and as much on social psychology as on depth psychology. He shapes his procedures on the basis of our knowledge of groups and their laws of formation and dissolution, of mass influences, and of environmental limitations. Without the scientific research of modern psychology and sociology there would be no propaganda, or rather we still would be in the primitive stages of propaganda that existed in the time of Pericles or Augustus.