If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing mu… - Ramit Sethi

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If you use generic phrases like "feeling motivated" and "I'm going to buckle down," I can tell you you're already going to fail. And after failing multiple times, you'll start to see yourself as a "person who fails." In other words, you start to believe, "I'm not the kind of person who can succeed in business."

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Alternative Names: Ramit Singh Sethi

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Focus more on being decisive and less on trying to make the "right" decision. You'll never know until you try, and if you're wrong, you can always try again.

There are many audiences you should not build a business around, simply because they will never buy. For example, any business that serves nonprofits is doomed. Nonprofits are not going to pay you. Neither will restaurants or students. Restaurant owners believe they're "too busy" for most services, and students are poor and want to spend their limited money on alcohol. A huge part of your success in business comes from consciously choosing who you're attracting and who you're repelling.

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People love to argue minor points, partially because they feel it absolves them from actually having to do anything. You know what? Let the fools debate the details. I

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