Look, we know this script. In 2008, the last time we had a global financial meltdown, the same kinds of bad ideas for no-strings-attached corporate b… - Naomi Klein

While brands slowly transform the experience of campus life for undergraduates, another kind of takeover is under way at the institutional research level. All over the world, university campuses are offering their research facilities, and priceless academic credibility, for the brands to use as they please.

The theory of economic shock therapy relies in part on the role of expectations on feeding an inflationary process. Reining in inflation requires not only changing monetary policy but also changing the behavior of consumers, employers and workers. The role of a sudden, jarring policy shift is that it quickly alters expectations, signaling to the public that the rules of the game have changed dramatically— prices will not keep rising, nor will wages. (p82)

If there is anything this journey has taught that identity is not fixed. Not mine. Not Wolf's. Not even the barrier between our two identities. It's all fluid, shifting around and doubling constantly. Negotiating that doubling-between our younger selves and our older selves, between our public selves and our private selves, between our living selves and our dying selves-is a part of what it means to be human. A bigger part of being human, though, and certainly of living a good life, is not about how we make ourselves in those shifting sands of self. It's about what we make together. (from the Epilogue)