Naomi Klein Quotes

As a critic both of the Israeli occupation and of corporate-dictated globalization, it seems to me that the convergence that took place in Washington last weekend was long overdue. Despite easy labels like "anti-globalization," the trade-related protests of the past three years have all been about self-determination: the right of people everywhere to decide how best to organize their societies and economies, whether that means introducing land reform in Brazil, or producing generic AIDS drugs in India, or, indeed, resisting an occupying force in Palestine.

… the thing about a crisis this big, this all-encompassing, is that it changes everything. It changes what we can do, what we can hope for, what we can demand from ourselves and our leaders. It means there is a whole lot of stuff that we have been told is inevitable that simply cannot stand. And it means that a whole lot of stuff we have been told is impossible has to start happening right away." p. 28

The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told). Rather, it is an attempt to capture an Anticorporate attitude I see emerging among many young activists. This book is hinged on a simple hypothesis: that as more people discover the brand-name secrets of the global logo web, their outrage will fuel the next big political movement, a vast wave of opposition squarely targeting transnational corporations, particularly those with very high name-brand recognition.

We don't have the right to demand perfection from each other. But we do have the right to expect progress. To demand evolution. So, let's make some new mistakes.

With the tentacles of branding reaching into every crevice of youth culture, leaching brand-image content not only out of street styles like hip-hop but psychological attitudes like ironic detachment, the cool hunt has had to go further afield to find unpilfered space and that left only one frontier: the past.

As for journalists and activists, we seemed to be exhausting our attention on the spectacular physical attacks, forgetting that the parties with the most to gain never show up on the battlefield. (p326)

In times of crisis, seemingly impossible ideas suddenly become possible...But whose ideas? Sensible, fair ones, designed to keep as many people as possible safe, secure, and healthy? Or predatory ideas, designed to further enrich the already unimaginably wealthy while leaving the most vulnerable further exposed?

Rather than calling attention to the house of mirrors, that passes for empirical truth (as postmodern acadimics did), and rather than fighting for better mirrors (as the ID warriors did), today's media activists are concentrating on shattering the impenetrable shiny surfaces of branded culture, picking up the pieces and using them as sharp weapons in a war of actions, not ideas.

The dirty secret of the neoliberal era is that these ideas were never defeated in a great battle of ideas, nor were they voted down in elections. They were shocked out of the way at key political junctures. (p450)

The resources required to rapidly move away from fossil fuels and prepare for the coming heavy weather could pull huge swaths of humanity out of poverty, providing services now sorely lacking, from clean water to electricity. p. 7

Instead of rescuing the dirty industries of the last century, we should be boosting the clean ones that will lead us into safety in the coming century (Green New Deal).

When it comes to paying contractors, the sky is the limit; when it comes to financing the basic functions of the state, the coffers are empty. (p409)

What will sustain us in the difficult years to come is a dream of the future that is not just better than ecological collapse, but a whole lot better than the barbaric ways our system treats human and nonhuman life right now.

Maybe within a few years, some of the ideas highlighted in these pages that sound impossibly radical today—like a basic income for all, or a rewriting of trade law, or real recognition of the rights of Indigenous people to protect huge parts of the world from polluting extraction—will start to seem reasonable, even essential. p. 26

Democracy isn't the work of the market's invisible hand; it is the work of real hands.