Indeed a great deal of the work of deep social change involves having debates during which new stories can be told to replace the ones that have fail… - Naomi Klein

Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.

The American Society of Civil Engineers said in 2007 that the U.S. had fallen so far behind in maintaining its public infrastructure -- roads, bridges, schools, dams -- that it would take more than a trillion and half dollars over five years to bring it back up to standard. Instead, these types of expenditures are being cut back. At the same time, public infrastructure around the world is facing unprecedented stress, with hurricanes, cyclones, floods and forest fires all increasing in frequency and intensity. It's easy to imagine a future in which growing numbers of cities have their frail and long-neglected infrastructures knocked out by disasters and then are left to rot, their core services never repaired or rehabilitated. The well-off, meanwhile, will withdraw into gated communities, their needs met by privatized providers. (p415)

yes, we need to grow faster and do more. But the weight of the world is not on any one person's shoulders: Not yours. Not Zoe's. Not mine. It rests in the strength of the project of transformation that millions are already a part of. That means we are free to do the kind of work that will sustain us, so that we can all stay in this movement for the long run. Because that's what it will take.