Despite different cultures, middle-class youth all over the world seem to live their lives as if in a parallel universe. They get up in the morning, … - Naomi Klein

The widespread abuse of prisoners is a virtually foolproof indication that politicians are trying to impose a system--whether political, religious or economic--that is rejected by large numbers of the people they are ruling. Just as ecologists define ecosystems by the presence of certain "indicator species" of plants and birds, torture is an indicator species of a regime that is engaged in a deeply anti-democratic project, even if that regime happens to have come to power through elections. (p125)

As Greta has told us so often: “Our house is on fire.” And I firmly believe that there are three things that have to align if we are going to douse the flames. First, we need the courage to dream of a different kind of future. To shake off the sense of inevitable apocalypse that has pervaded our culture. To give us a destination, a common goal, a picture of the world we are working towards.Greta Thunberg is one of the great truth-tellers of this or any time.

Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from (if not outright resentment toward) once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands.