When a subject becomes totally obsolete we make it a required course. - Peter Drucker

The danger of total propaganda is not that propaganda will be believed. The danger is that nothing will be believed and that every communication becomes suspect. In the end, no communication is being recieved anymore. Everything anyone says is considered a demand and is resisted, resented, and in effect not heard at all. The end results of total propaganda are not fanatics, but cynics - but this, of course, may be even greater and more dangerous corruption. (p. 20)

The husband and wife who open another delicatessen store or another Mexican restaurant in the American suburb surely take a risk. But are they entrepreneurs? All they do is what has been done many times before. They gamble on the increasing popularity of eating out in their area, but create neither a new satisfaction nor new consumer demand. Seen under this perspective they are surely not entrepreneurs even though theirs is a new venture. McDonald’s, however, was entrepreneurship. It did not invent anything, to be sure. Its final product was what any decent American restaurant had produced years ago. But by applying management concepts and management techniques (asking, What is “value” to the customer?), standardizing the “product,” designing process and tools, and by basing training on the analysis of the work to be done and then setting the standards it required, McDonald’s both drastically upgraded the yield from resources, and created a new market and a new customer. This is entrepreneurship.

To eliminate depressions we must distribute capital investment... to eliminate the collapse of producer goods during the slack years... through a taxation policy... funds... should be spread... by means of a fiscal policy which rewards the accumulation of capital funds to be used for employment-creating investments in slack years. ...At the same time we should be able to organize for a steady expansion of our economic activity. One way of doing this would be to organize systematically the satisfaction of such major unfulfilled needs as housing. ...The only thing we lack today is the organization necessary for the mass production and mass assembly of houses, which could easily by supplied either by large corporation or by local cooperatives. ...[T]he problem of full employment is primarily one of organizing the resources which we so amply possess. ...[I]t requires that rarest of all qualities, political imagination ...