I want to create things that haven’t been done before. It’s about making the impossible a reality. - Jacob Arabo

What’s winning still today is design. It’s all about design. Stones are stones. You can buy them almost anywhere today. So it’s all about design, it’s how you wear them, how you place them. So that’s what we’re doing. I design jewelry for people…. My idea is to give the ‘wow’ effect. If a princess comes here and I can show her something and she goes, “Wow, I have never seen anything like this in my life.” If she’s been shopping for the last 25 years, she’ll have seen everything. That’s my success.

I am a huge fan of Khabib. I have been following his career for a long time, and when his team approached us about working together to create some limited-edition watches, I was very excited. For me, Khabib is the best pound-for-pound fighter on the planet and he fits the brand to a ‘T.’ In more ways than one, it’s Khabib’s time.

I think I am fortunate that I approach watchmaking as a watch lover, not a watchmaker. I don’t worry about whether it can be done, I just imagine what my clients and I would be excited to own. Then, I approach the watchmakers and they tell me it is impossible. Then I tell them to try and try and keep trying, and we finally figure out how to do it.