People naturally avoid investing in loss. It’s comfortable doing something you can already do. Winning feels good. But if you want to aggressively be… - Benjamin P. Hardy

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People naturally avoid investing in loss. It’s comfortable doing something you can already do. Winning feels good. But if you want to aggressively become your Future Self, then investing in loss is how you get there.

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You can’t overcome an addiction through willpower. You can’t change your life on your own. You need other people. You need to learn to trust others. Transformation can only occur through collaboration, which requires two or more people. The whole becomes more than the sum of its parts. Rather than trying to “author” yourself, you give yourself wholly to another person and dedicate yourself to a cause you believe in. Said psychologist Viktor E. Frankl:

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Are you willing to put the important before the urgent? Are you committed to your current self or your Future Self? Are you driven by short-term and urgent battles, or lifting your gaze to be your Future Self now? Without question, taking ownership of your time demands commitment and courage. Busy can be a comfort zone despite knowing you’re being ineffective. Living busy and trapped in lesser goals allows you to avoid the truth of your Future Self.

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