Worthlessness is the default condition. - Jordan Peterson

Sometimes it takes a long time to figure out what someone genuinely means when they are talking. This is because often they are articulating their ideas for the first time. They can’t do it without wandering down blind alleys or making contradictory or even nonsensical claims. This is partly because talking (and thinking) is often more about forgetting than about remembering

We deserve some respect. You deserve some respect. You are important to other people, as much as to yourself. You have some vital role to play in the unfolding destiny of the world. You are, therefore, morally obliged to take care of yourself. You should take care of, help and be good to yourself the same way you would take care of, help and be good to someone you loved and valued. You may therefore have to conduct yourself habitually in a manner that allows you some respect for your own Being — and fair enough. But every person is deeply flawed. Everyone falls short of the glory of God. If that stark fact meant, however, that we had no responsibility to care, for ourselves as much as others, everyone would be brutally punished all the time. That would not be good. That would make the shortcomings of the world, which can make everyone who thinks honestly question the very propriety of the world, worse in every way. That simply cannot be the proper path forward.

Slogans are a replacement for thought. The word "slogan" comes from the Gaelic sluagh-ghairm. It means "battlecry of the dead."