Every now and then a man’s mind is stretched by a new idea or sensation, and never shrinks back to its former dimensions. - Jim Kwik

When we take responsibility for something, we are imbued with great power to make things better.

Unfortunately, our world doesn’t foster a healthy environment for our brain. Before Jim Kwik provides a road map to become limitless, he indicts the four growing villains that are challenging our capacity to think, focus, learn, grow, and be fully human. The first is digital deluge — the unending flood of information in a world of finite time and unfair expectations that leads to overwhelm, anxiety, and sleeplessness. Drowning in data and rapid change, we long for strategies and tools to regain some semblance of productivity, performance, and peace of mind. The second villain is digital distraction. The fleeting ping of digital dopamine pleasure replaces our ability to sustain the attention necessary for deep relationship, deep learning, or deep work.

I’ve spoken to many experts over the years, and the conversation often comes back to the same thing: as long as you believe that your inner critic is the voice of the true you, the wisest you, it’s always going to guide you. Many of us even use phrases like, “I know myself, and . . .” before announcing a limiting belief. But if you can create a separate persona for your inner critic — one that is different from the true you — you’ll be considerably more successful at quieting it. This can be enormously helpful and you can have fun with it at the same time. Give your inner critic a preposterous name and outrageous physical attributes. Make it cartoonish and unworthy of even a B-grade movie. Mock it for its rigid dedication to negativity. Roll your eyes when it pops into your head. The better you become at distinguishing this voice from the real you, the better you’ll be at preventing limiting beliefs from getting in your