A brief guide to leadership: • Always know the answer to, "What are we optimizing for?" • Recruit. Recruit. Recruit. • Never ask someone to do somet… - James Clear

At some point, everyone faces the same challenge on the journey of self-improvement: you have to fall in love with boredom. We all have goals that we would like to achieve and dreams that we would like to fulfill, but it doesn’t matter what you are trying to become better at, if you only do the work when it’s convenient or exciting, then you’ll never be consistent enough to achieve remarkable results.

It is easy to get bogged down trying to find the optimal plan for change: the fastest way to lose weight, the best program to build muscle, the perfect idea for a side hustle. We are so focused on figuring out the best approach that we never get around to taking action. As Voltaire once wrote, “The best is the enemy of the good.” I refer to this as the difference between being in motion and taking action. The two ideas sound similar, but they’re not the same. When you’re in motion, you’re planning and strategizing and learning. Those are all good things, but they don’t produce a result. Action, on the other hand, is the type of behavior that will deliver an outcome. If I outline twenty ideas for articles I want to write, that’s motion. If I actually sit down and write an article, that’s action.

It took me…<br/><br/>200+ articles before I got a book deal.<br/>250+ articles before I got major media coverage.<br/>100+ interviews before my book hit the bestseller list.<br/><br/>You need a lot of shots on goal. Not everything will work, but some of it will.<br/><br/>Keep shooting.