Clarify your vision and you will make better decisions about people, processes, finances, strategies, and customers. - Gino Wickman

No matter how difficult the issue is, you have to make a good business decision here for the long haul. If you have a wrong person in the right seat, ultimately that person must go for the sake of the greater good.

STEP 8 Have each department set their Rocks as a team. Just as the leadership team sets their Rocks, each department team follows the exact same process to set theirs as well. In the end, each employee will have his or her own Rocks for the quarter.

The fourth and final element of your marketing strategy is your guarantee. Think of what Federal Express did with overnight delivery: “When it absolutely, positively has to be there overnight.