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"Most people cannot stand being alone for long. They are always seeking groups to belong to, and if one group dissolves, they look for another. We are group animals still, and there is nothing wrong with that. But what is dangerous is not the belonging to a group, or groups, but not understanding the social laws that govern groups and govern us.
When we're in a group, we tend to think as that group does: we may even have joined the group to find "like-minded" people. But we also find our thinking changing because we belong to a group. It is the hardest thing in the world to maintain an individual dissent opinion, as a member of a group.
It seems to me that this is something we have all experienced - something we take for granted, may never have thought about. But a great deal of experiment has gone on among psychologists and sociologists on this very theme. If I describe an experiment or two, then anyone listening who may be a sociologist or psychologist will groan, oh God not again - for they have heard of these classic experiments far too often. My guess is that the rest of the people will never have had these ideas presented to them. If my guess is true, then it aptly illustrates general thesis, and the general idea behind these essays, that we (the human race) are now in possession of a great deal of hard information about ourselves, but we do not use it to improve our institutions and therefore our lives.
A typical test, or experiment, on this theme goes like this. A group of people are taken into the researcher's confidence. A minority of one or two are left in the dark. Some situation demanding measurement or assessment is chosen. For instance, comparing lengths of wood that differ only a little from each other, but enough to be perceptible, or shapes that are almost the same size. The majority in the group - according to instruction- will assert stubbornly that these two shapes or lengths are the same length, or size, while the solitary individual, or the co

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The present report is a preliminary summary on one phase of a series of experimental studies of group life which has as its aim a scientific approach to such questions as the following : What underlies such differing patterns of group behavior as rebellion against authority, persecution of a scapegoat, apathetic submissiveness to authoritarian domination, or attack upon an outgroup? How may differences in subgroup structure, group stratification, and potency of ego- centered and group-centered goals be utilized as criteria for predicting the social resultants of different group atmospheres? Is not democratic group life more pleasant, but authoritarianism more efficient?

Here is yet another important consideration for
helping us to understand the individual in a group:
Moreover, by the mere fact that he forms part of
an organised group, a man descends several rungs
in the ladder of civilization. Isolated, he may be a
cultivated individual; in a crowd, he is a barbarian — that is, a creature acting by instinct. He possesses
the spontaneity, the violence, the ferocity, and also
the enthusiasm and heroism of primitive beings.
He then dwells especially upon the lowering in
intellectual ability which an individual experiences when
he becomes merged in a group.

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A group experience takes place on a lower level of consciousness than the experience of an individual. This is due to the fact that, when many people gather together to share one common emotion, the total psyche emerging from the group is below the level of the individual psyche. If it is a very large group, the collective psyche will be more like the psyche of an animal, which is the reason why the ethical attitude of large organizations is always doubtful. The psychology of a large crowd inevitably sinks to the level of mob psychology. If, therefore, I have a so-called collective experience as a member of a group, it takes place on a lower level of consciousness than if I had the experience by myself alone.

As part of this experiment we must not only accept human nature but work with what we have to make it productive. We inevitably feel the need for status and recognition, so let’s not deny it. Instead, let’s cultivate such status and recognition through our excellent work. We must accept our need to belong to the group and prove our loyalty, but let’s do it in more positive ways—by questioning group decisions that will harm it in the long run, by supplying divergent opinions, by steering the group in a more rational direction, gently and strategically.

We have a side to our character that we are generally unaware of—our social personality, the different person we become when we operate in groups of people. In the group setting, we unconsciously imitate what others are saying and doing. We think differently, more concerned with fitting in and believing what others believe. We feel different emotions, infected by the group mood. We are more prone to taking risks, to acting irrationally, because everyone else is. This social personality can come to dominate who we are. Listening so much to others and conforming our behavior to them, we slowly lose a sense of our uniqueness and the ability to think for ourselves. The only solution is to develop self-awareness and a superior understanding of the changes that occur in us in groups. With such intelligence, we can become superior social actors, able to outwardly fit in and cooperate with others on a high level, while retaining our independence and rationality.

You know how it is when you go to be the subject of a psychology experiment and nobody else shows up and you think maybe that's part of the experiment? I'm like that all the time.

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