Winners don't fail less, you simply shake off failures faster than anyone else. - Codie Sanchez

About Codie Sanchez

Codie Sanchez is an American investor, entrepreneur, and author who founded the financial-media and education company Contrarian Thinking. She began her career on Wall Street, holding senior roles at firms including Goldman Sachs, State Street, and First Trust before leaving finance to build her own business. Sanchez became widely known for an unconventional wealth-building thesis: rather than launching startups or chasing high-growth stocks, she buys established "boring" Main Street businesses—laundromats, car washes, and service companies—and teaches others to do the same, assembling a portfolio spanning dozens of such businesses. Through Contrarian Thinking's newsletter, which reaches more than a million subscribers, her BigDeal community, and The Big Deal Podcast, she promotes small-business ownership as a path to financial independence. Her 2024 book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses, was a New York Times bestseller.