Codie Sanchez Quotes

American investor, entrepreneur, and founder of Contrarian Thinking

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Codie Sanchez is an American investor, entrepreneur, and author who founded the financial-media and education company Contrarian Thinking. She began her career on Wall Street, holding senior roles at firms including Goldman Sachs, State Street, and First Trust before leaving finance to build her own business. Sanchez became widely known for an unconventional wealth-building thesis: rather than launching startups or chasing high-growth stocks, she buys established "boring" Main Street businesses—laundromats, car washes, and service companies—and teaches others to do the same, assembling a portfolio spanning dozens of such businesses. Through Contrarian Thinking's newsletter, which reaches more than a million subscribers, her BigDeal community, and The Big Deal Podcast, she promotes small-business ownership as a path to financial independence. Her 2024 book, Main Street Millionaire: How to Make Extraordinary Wealth Buying Ordinary Businesses, was a New York Times bestseller.

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You need to be delusional enough to believe it's possible.

You need to be determined enough to actually do it.

The biggest killer of deals is time, so speed is important. You should take your time to find the right deal for you, but once you've found it, you want to move.

You have to practice the muscle of disappointing people.

It’s the only way to win in life and not be miserable.

The best revenge is winning so big you forgot about them entirely.

Winners don't fail less, you simply shake off failures faster than anyone else.

Complexity makes you seem smart.
Simplicity makes you money.

The successful version of you is buried under habits you refuse to kill.

You procrastinate not out of laziness, but fear.

Complexity makes you seem smart.

Simplicity makes you money.

Here's how to simplify your pitch and 10x your sales:

If time and complexity kill deals, we try to eliminate deal killers.

remember the old Warren Buffett–ism: "Never risk what you have and need for what you don't have and don't need."