That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small movements first. - Malcolm Gladwell

Goliath was blind to his approach — and then he was down, too big and slow and blurry-eyed to comprehend the way the tables had been turned. All these years, we’ve been telling these kinds of stories wrong. David and Goliath is about getting them right.

The Mennonites have Dirk Willems, who was arrested for his religious beliefs in the sixteenth century and held in a prison tower. With the aid of a rope made of knotted rags, he let himself down from the window and escaped across the castle’s ice-covered moat. A guard gave chase. Willems made it safely to the other side. The guard did not, falling through the ice into the freezing water, and Willems stopped, went back, and pulled his pursuer to safety. For his act of compassion, he was taken back to prison, tortured, and then burned slowly at the stake as he repeated “Oh, my Lord, my God” seventy times over.8

If you are a white person who would like to treat black people as equals in every way — who would like to have a set of associations with blacks that are as positive as those that you have with whites — it requires more than a simple commitment to equality. It requires that you change your life so that you are exposed to minorities on a regular basis and become comfortable with them and familiar with the best of their culture, so that when you want to meet, hire, date, or talk with a member of a minority, you aren’t betrayed by your hesitation and discomfort. Taking rapid cognition seriously — acknowledging the incredible power, for good and ill, that first impression play in our lives — requires that we take active steps to manage and control those impressions.