A good basic selling idea, involvement and relevancy, of co… - Leo Burnett

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A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.

Leo Burnett

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About Leo Burnett

Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, Toucan Sam, Morris the Cat, the Pillsbury Doughboy, the 7up "Spot",United's "Fly the Friendly Skies", and Allstate's "Good Hands".

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David Ogilvy Hugh MacLeod Richard Branson Seth Godin Austin Kleon

Additional quotes by Leo Burnett

I am often asked how I got into the business. I didn't. The business got into me.

Friction makes sparks and sparks start creative conflagrations.

When you reach for the stars, you may not get one, but you won't get a handful of mud either.

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yours… - Leo Burnett

About Leo Burnett

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