Generally when a woman is attacked by a man -- whether her husband or some other man -- she enjoys the attack, being too lusty. - A. C. Bhaktivedanta Swami Prabhupada

Love of God is not an ordinary commodity. Caitanya Mahāprabhu was worshiped by Rūpa Gosvāmī because He distributed love of God, kṛṣṇa-premā, to everyone. Rūpa Gosvāmī praised Him as mahā-vadānya, a greatly munificent personality, because He was freely distributing to everyone love of Godhead, which is achieved by wise men only after many, many births. Kṛṣṇa-premā, Kṛṣṇa consciousness, is the highest gift which can be bestowed on anyone whom we presume to love.

Just like Lord Jesus Christ. He never advised to, for economic development, for industrial development, or this and that. So many things. He sacrificed everything for God. That is one test, that "Here is a lover of God." He was punished that "You, you stop this preaching," but he did not. So that is love of God. He sacrificed everything. That is love of God. So the ideal is Lord Jesus Christ, and the follower must be, at least to some extent, to that point. That is test. So we say that you follow any religious path. That doesn't matter. We want to see whether you are lover of God. That is our propaganda. And if one is serious about loving God, it doesn't matter in which way he'll develop that dormant love.

We are not teaching some ritualistic process, that "You become Hindu. You become Christian. You become Muhammadan." We are simply teaching, "You try to love God. You have forgotten God. You have declared, 'God is dead.' These are all nonsense. God is there. You are here. You are suffering because you have forgotten God. You try to love God. Your normal life will come back. You will be happy." This is Kṛṣṇa consciousness movement.