optimism is a form of positive leverage - Auren Hoffman

not everything that is 'risky' is dangerous ...
and not everything that is dangerous is 'risky'.
(if you can, avoid the dangerous)

value of human life is a tough concept, but it’s a reality that exists and easy to see in the data (what gov spends for safety improvements, etc)

a statistical life in the US is worth about $10m….the value of a life in a poor country is about $100,000. 100x difference.

it even hurts when you lose a customer that is just 0.1% of your revenue
every loss hurts