AI is going to lead to a baby boom like we have never seen before. expect US exceed to hit 2.5 TFR by 2040 - Auren Hoffman

the two most important factors that make data valuable:
1. temporal (as real time as your industry is)
2. has a dollar sign next to it (pricing data)
the best place to be as a data business is to be the *benchmark* for your industry – when the customer’s product can’t exist without you

the classic mistake is hiring lots of salespeople and thinking that will grow sales.
usually the easiest way to grow sales, at least in the short term, is to cut your salespeople ... and have the best people close the leads.

two types of wealthy people:

1. have a few brilliant insights and also do a lot of stupid things
2. avoid doing stupid things and have average insights

it is really easy to do the later, very hard to do the former