If everything worth doing has already been done, you may as well feign an allergy to achievement and become a barista. - Peter Thiel

Elon describes his staff this way: “If you’re at Tesla, you’re choosing to be at the equivalent of Special Forces. There’s the regular army, and that’s fine, but if you are working at Tesla, you’re choosing to step up your game.

Disruption also attracts attention: disruptors are people who look for trouble and find it.

Doing something different is what’s truly good for society — and it’s also what allows a business to profit by monopolizing a new market. The best projects are likely to be overlooked, not trumpeted by a crowd; the best problems to work on are often the ones nobody else even tries to solve.