We must build a picture of the human soul that works. ...a recognition that the enemy is within us and that Nature has placed it there. ...for a reas… - Howard Bloom

A collective learning machine achieves its feats by using five elements... (1) conformity enforcers; (2) diversity generators; (3) inner-judges; (4) resource shifters; and (5) intergroup tournaments.

The ultimate repository of herd influence is language—a device which not only condenses the opinions of those with whom we share a common vocabulary, but sums up the perceptual approach of swarms who have passed on.

The real core of communication is what information theory's founder, Claude Shannon calls "meaning." And meaning is not covered in information theory.