I wanted what everyone wants. To be me, full-time. - Phil Knight

Starting my own business was the only thing that made life’s other risks — marriage, Vegas, alligator wrestling — seem like sure things. But my hope was that when I failed, if I failed, I’d fail quickly, so I’d have enough time, enough years, to implement all the hard-won lessons. I wasn’t much for setting goals, but this goal kept flashing through my mind every day, until it became my internal chant: Fail fast.

When you hired an accountant, you knew he or she could count. When you hired a lawyer, you knew he or she could talk. When you hired a marketing expert, or product developer, what did you know? Nothing. You

You are remembered for the rules you break.