The 4 aspects of each of the media actually constitute the … - Marshall McLuhan

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The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in the fullest sense, linguistic outerings, or utterings, of man. (p. 275)

Marshall McLuhan

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About Marshall McLuhan

Herbert Marshall McLuhan (21 July 1911 – 31 December 1980) was a Canadian philosopher, futurist, and communications theorist.

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Native Name: Herbert Marshall McLuhan

Alternative Names: Marshall MacLuhan • Marshall Mac Luhan

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Neil Postman Northrop Frye William Gibson Friedrich Kittler J. G. Ballard

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Poetry and the arts can’t exist in America. Mere exposure to the arts does nothing for a mentality which is incorrigibly dialectical. The vital tensions and nutritive action of ideogram remain inaccessible to this state of mind.

The artist is the person who invents the means to bridge biological inheritance and the environments created by technological innovation.

Headlines are icons, not literature. (p. 5)

The 4 aspects of each of the media actually constitute the four features of all metaphors. In other words, all human technologies whatever are, in th… - Marshall McLuhan

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