The most obvious clue was sartorial: cleantech executives were running around wearing suits and ties. This was a huge red flag, because real technolo… - Peter Thiel

Sin embargo, los emprendedores deberían tomarse en serio las culturas de la dedicación extrema:

Talented people don’t need to work for you; they have plenty of options. You should ask yourself a more pointed version of the question: Why would someone join your company as its 20th engineer when she could go work at Google for more money and more prestige?

Horizontal or extensive progress means copying things that work — going from 1 to n. Horizontal progress is easy to imagine because we already know what it looks like. Vertical or intensive progress means doing new things — going from 0 to 1. Vertical progress is harder to imagine because it requires doing something nobody else has ever done.