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But what I realized was, I don’t really care about selling books,” - Jennifer Aaker
" "But what I realized was, I don’t really care about selling books,”
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About Jennifer Aaker
Jennifer Aaker (born January 15, 1967, California) is an American behavioural scientist and General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business. She is known for her research on time, money, and happiness. Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures. She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
Also Known As
Alternative Names:
Jennifer Lynn Aaker
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Additional quotes by Jennifer Aaker
I saw parents that said, ‘I just want my kid to be happy,’” Aaker says. “Or I saw people getting depressed when they realized they were low and thought they should be happy, and then were doubly depressed because they weren’t. That got me thinking about whether there might be a difference between short-run happiness and what’s truly meaningful.”
What we’re doing with this beautiful mindset research is diving more deeply into people’s subjective experience,” Aaker says. “Now, think about how interesting that is relative to AI — AI is not going to be able to have subjective experiences, at least for a while. This idea of what defines the human subjective experience is going to be a blossoming topic for the next decade or so. And I’m hoping this window of research will be able to add to that conversation — in a way that anyone could feel connected to.”
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