We need, in a special way, to work twice as hard to help people understand that the animals are fellow creatures, that we must protect them and love … - César Chávez

I became a vegetarian after realizing that animals feel afraid, cold, hungry and unhappy like we (humans) do.

This is the beginning of a social movement in fact and not in pronouncements. We seek our basic, God-given rights as human beings. Because we have suffered — and are not afraid to suffer — in order to survive, we are ready to give up everything, even our lives, in our fight for social justice. We shall do it without violence because that is our destiny. To the ranchers, and to all those who opposes, we say, in the words of Benito Juárez: "El respeto al derecho ajeno es la paz." [Respect for another's right is the meaning of peace.]

We shall unite. We have learned the meaning of Unity.