The power of the culture industry's ideology is such that conformity has replaced consciousness. The order that springs from it is never confronted w… - Theodor W. Adorno

A thinking that approaches it objects openly, rigorously ... is also free toward its objects in the sense that it refuses to have rules prescribed to it by organized knowledge. It ... rends the veil with which society conceals them, and perceives them anew.

Hegel ... destroyed the illusion of the subject's being-in-itself and showed that the subject is itself an aspect of social objectivity. ... However, ... we must ask this question: is this objectivity which we have shown to be a necessary condition and which subsumes abstract subjectivity in fact the higher factor? Does it not rather remain precisely what Hegel reproached it with being in his youth, namely pure externality, the coercive collective? Does not the retreat to this supposedly higher authority signify the regression of the subject, which had earlier won its freedom only with the greatest efforts, with infinite pains?

What is or is not the jargon is determined by whether the word is written in an intonation which places it transcendently in opposition to its own meaning; by whether the individual words are loaded at the expense of the sentence, its propositional force, and the thought content. In that sense the character of the jargon would be quite formal: it sees to it that what it wants is on the whole felt and accepted through its mere delivery, without regard to the content of the words used.