Don't think of your website as a self-promotion machine, think of it as a self-invention machine. Online, you can become the person you really want to be. Fill your website with your work and your ideas and the stuff you care about. [...] Stick with it, maintain it, and let it change with you over time.
Don’t talk to people you don’t want to talk to, and don’t talk about stuff you don’t want to talk about.
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