I always cheer up immensely if an attack is particularly wounding because I think, well, if they attack one personally, it means they have not a sing… - Margaret Thatcher

As Conservatives we believe that recovery can only come through the work of individuals. We mustn't forever take refuge behind collective decisions. Each of us must assume our own responsibilities. What we get and what we become depends essentially on our own efforts. For what is the real driving force in society? It's the desire for the individual to do the best for himself and his family. People don't go out to work for the Chancellor of the Exchequer. They go out to work for their family, for their children, to help look after their parents...That's the way society is improved, by millions of people resolving that they'll give their children a better life than they've had themselves. And there's just no substitute for this elemental human instinct, and the worst possible thing a Government can do is to try to smother it completely with a sort of collective alternative. They won't work, they can't work. They crush and destroy something precious and vital in the nation and in the individual spirit.

Socialism is a creed of the state. It regards ordinary human beings as the raw material for its schemes of social change. But we put our faith in people—in the millions of people who spend what they earn—not what other people earn. Who make sacrifices for their young family or their elderly parents. Who help their neighbours and take care of their neighbourhoods. The sort of people I grew up with. These are the people whom I became Leader of this Party to defend.

What are the lessons then that we’ve learned from the last thirty years? First, that the pursuit of equality itself is a mirage. What’s more desirable and more practicable than the pursuit of equality is the pursuit of equality of opportunity. And opportunity means nothing unless it includes the right to be unequal and the freedom to be different. One of the reasons that we value individuals is not because they’re all the same, but because they’re all different. I believe you have a saying in the Middle West: ‘Don’t cut down the tall poppies. Let them rather grow tall.’ I would say, let our children grow tall and some taller than others if they have the ability in them to do so. Because we must build a society in which each citizen can develop his full potential, both for his own benefit and for the community as a whole, a society in which originality, skill, energy and thrift are rewarded, in which we encourage rather than restrict the variety and richness of human nature.