To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify h… - Michael E. Porter

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To reach your organization’s tipping point and execute blue ocean strategy, you must alert employees to the need for a strategic shift and identify how it can be achieved with limited resources. For a new strategy to become a movement, people must not only recognize what needs to be done, but they must also act on that insight in a sustained and meaningful way.