Blue oceans are right next to you in every industry. - Michael E. Porter

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Blue oceans are right next to you in every industry.

Michael E. Porter

HBR's 10 Must Reads on Strategy · February 7, 2011 Verified in 1 source Sign up to see the complete provenance

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About Michael E. Porter

Michael Eugene Porter (born May 23, 1947) is an American academic known for his theories on economics, business strategy, and social causes. He is the Bishop William Lawrence University Professor at Harvard Business School, and he was one of the founders of the consulting firm The Monitor Group (now part of Deloitte) and FSG, a social impact consultancy. He is credited for creating Porter's five forces analysis, which is instrumental in business strategy development today.

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Additional quotes by Michael E. Porter

stop looking to the competition. Value-innovate and let the competition worry about you.

What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition — what we think of as red oceans full of sharks — to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.