stop looking to the competition. Value-innovate and let the competition worry about you. - Michael E. Porter

We call this atomization after Einstein’s reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and psychologically solvable.

An Incoherent Strategy When a company’s value curve looks like a bowl of spaghetti — a zigzag with no rhyme or reason, where the offering can be described as “low-high-low-low-high-low-high” — it signals that the company doesn’t have a coherent strategy. Its strategy is likely based on independent substrategies. These may individually make sense and keep the business running and everyone busy, but collectively they do little to distinguish the company from the best competitor or to provide a clear strategic vision. This is often a reflection of an organization with divisional or functional silos.

Focus on innovating at value, not positioning against competitors