Storytelling is the most powerful way to put ideas into the world today. - Robert McKee

No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best.

Hope, after all, is not unreasonable. It’s simply hypothetical.

When talented people write badly, it's generally for one of two reasons: Either they're blinded by an idea they feel compelled to prove of they're driven by an emotion they must express. When talented people write well, it is generally for this reason: They're moved by a desire to touch the audience.