No matter our talent, we all know in the midnight of our souls that 90 percent of what we do is less than our best. - Robert McKee

We realize we can't go around saying and doing what we're actually thinking and feeling. If we all did that, life would be a lunatic asylum. Indeed, that's how you know you're talking to a lunatic. Lunatics are those poor souls who have lost their inner communication and so they allow themselves to say and do exactly what they are thinking and feeling and that's why they're mad.

Posicionar o público não é algo novo. Shakespeare não chamou sua peça de Hamlet, chamou-a de A Tragédia de Hamlet, Príncipe da Dinamarca. Ele deu a comédias títulos como Muito Barulho Por Nada e A Comédia dos Erros, de modo que, a cada tarde no Teatro Globe, o público elisabetano estava psicologicamente preparado para chorar ou rir.

The mark of a master is to select only a few moments but give us a lifetime.