"Every scene should be able to answer three questions: "Who wants what from whom? What happens if they don't get it? Why now? - David Mamet

[T]he job of mass entertainment is to cajole, seduce and flatter consumers to let them know that what they thought was right is right, and that their tastes and their immediate gratification are of the utmost concern of the purveyor. The job of the artist, on the other hand, is to say, wait a second, to the contrary, everything that we have thought is wrong. Let's reexamine it.

People may or may not say what they mean... but they always say something designed to get what they want.

Every fear hides a wish.