To the extent that people fail to actualize their fitra, they remain ignorant of who they are and what the cosmos is. To the degree that they are abl… - William Chittick

If forgetfulness and heedlessness mark the basic fault of human beings, dhikr (remembrance) designates their saving virtue. Just as forgetting God leads to the painful chastisement of being forgotten by him, so also remembering God leads to the joy of being remembered by him: "Remember Me, and I will remember you" (2:152)... God sends the prophets in order to remind people of the Covenant of Alast. They do so by reciting God's signs and mentioning their debt to him. People should respond to the prophets by remembering God, an act which demands that they mention him in prayers of glorification and praise (thus affirming both his tanzih and his tashbih). Those who respond in this manner are the people of faith, since to have faith is to recognize or remember the truth of tawhid in the heart, to mention it with the tongue, and to put it into practice by following the instructions brought by the prophets.Those people who fail to make the correct response are the truth-concealers. Although they recognize the truth in their hearts, they deny it with their tongues and refuse to follow the prophets' instructions. This, in short, is the drama of prophecy and the human response. All of it is connected explicitly by the Koran to the word dhikr, or to closely related words derived from the same root (such as dhikra, tadhkira, and tadhakkur).

To be human is to be born with the fitra, which is an innate recognition of tawhid that is represented mythically by the Covenant of Alast and the Trust. There is nothing extraneous or superadded about this fitra—it is precisely what makes people human. But the fitra tends to become obscured by upbringing and circumstances, and then people become less than human. They are "deaf, dumb, blind—like the cattle; no, even further astray." Dhikr is the all-important remedy that makes possible the actualization of the fitra. Dhikr is both God's merciful response to heedlessness, and the human response to God's mercy.

If dhikr represents both the function of the prophets and the proper human response to the prophets, guidance (huda) represents the divine attribute that is embodied in the prophets. It sums up in a single word both God's motivation for sending the prophets and their activity in the world. If the opposite of dhikr is forgetfulness and heedlessness, the opposite of guidance is misguidance (idlal) and leading astray (ighwa). Just as the prophets incarnate God's guidance, so also the satans incarnate the quality of misguidance and error...Besides Satan, others are also said to be the source of misguidance. Among these is caprice, which we have already met as the worst of all false gods: "Follow not caprice, lest it misguide you from the path of God" (38:26).