Infelicity is an ill to which all acts are heir which have the general character of ritual or ceremonial, all conventional acts. - John Langshaw Austin

But suppose we take the noun "truth": here is a case where the disagreements between different theorists have largely turned on whether they interpreted this as a name of a substance, of a quality, or of a relation.

But surely, speaking carefully, we do not sense "red" and "blue" any more than "resemblance" (or "qualities" any more than "relations"): we sense something of which we might say, if we wished to talk about it, that "this is red."

Ordinary language blinkers the already feeble imagination.