The Power of Context is an environmental argument. It says that behavior is a function of social context. - Malcolm Gladwell

The bottom line is that civil society simply cannot function without default to truth…I can’t converse with you, for instance, if I subject every statement that comes out of your mouth to critical scrutiny before I accept it as true. Conversation cannot proceed without default to truth.

We think we can transform the stranger, without cost or sacrifice, into the familiar and the known, and we can’t.

Asian children can perform basic functions, such as addition, far more easily. Ask an English-speaking seven-year-old to add thirty-seven plus twenty-two in her head, and she has to convert the words to numbers (37 + 22). Only then can she do the math: 2 plus 7 is 9 and 30 and 20 is 50, which makes 59. Ask an Asian child to add three-tens-seven and two-tens-two, and then the necessary equation is right there, embedded in the sentence. No number translation is necessary: It’s five-tens-nine.