Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound. - C. K. Prahalad

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Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.

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About C. K. Prahalad

Coimbatore Krishnarao Prahalad (8 August 1941 – 16 April 2010) was an Indian American organizational theorist and Professor of Corporate Strategy at the University of Michigan, who was one of the most influential management gurus in his time. He was the co-author of "Core Competence of the Corporation" with Gary Hamel and "The Fortune at the Bottom of the Pyramid" with .

Also Known As

Native Name: கோயம்புத்தூர் கிருஷ்ணாராவ் பிரகலாத்
Alternative Names: Prahalad Coimbatore Krishnarao Prahalad

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If we stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity can open up.

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