We pretend to be strong because we are weak.

Those who wish to appear wise among fools, among the wise seem foolish.

When the weak want to give an impression of strength they hint menacingly at their capacity for evil. It is by its promise of a sense of power that evil often attracts the weak.

When one is wise, it's wisest to seem foolish.

Hence, when able to attack, we must seem unable; when using our forces, we must seem inactive; when we are near, we must make the enemy believe we are far away; when far away, we must make him believe we are near.

The powerful are not as powerful as they seem – nor the weak as weak

Translation: Appearances are very often both convincing and deceiving.

"what you would seem to be" — or if you'd like it put more simply — "Never imagine yourself not to be otherwise than what it might appear to others that what you were or might have been was not otherwise than what you had been would have appeared to them to be otherwise."

Simulated disorder postulates perfect discipline, simulated fear postulates courage; simulated weakness postulates strength. Hiding order beneath the cloak of disorder is simply a question of subdivision; concealing courage under a show of timidity presupposes a fund of latent energy; masking strength with weakness is to be effected by tactical dispositions. Thus one who is skillful at keeping the enemy on the move maintains deceitful appearances, according to which the enemy will act. He sacrifices something, that the enemy may snatch at it.

If you are good, they say you are weak.

Appearances often are deceiving.

Pretend to be weak, that he may grow arrogant.

The more doors you open to the mysteries, or sacred knowledge, the smaller you feel. And because you begin to feel smaller and smaller until your ego disappears, the more humble you become. Therefore, any man who behaves arrogantly with what little he knows, or claims to know all, only reveals to all that he really knows nothing. Real greatness does not reside inside those who feel large. The truly wise are meek. Yet being small and meek do not make one weak. Arming oneself with true knowledge generates strong confidence and a bold spirit that makes you a lion of God. The Creator does not want you to suffer, yet we are being conditioned by society to accept suffering, weak and passive dispositions under the belief that such conditions are favorable by God. Weakness is not a virtue praised by God. How could he desire for you to be weak if he tells us to stand by our conscience? Doing so requires strength. However, there is a difference between arrogance when inflating your ego, and confidence when one truly gets closer to God. One feels large, while the other feels small. Why? Because a man of wisdom understands that he is just a small pea in a sea of infinite atoms, and that in the end — we are all connected. And did you not know that the smaller a creature is, the bolder its spirit?

If you wish to feign confusion in order to lure the enemy on, you must first have perfect discipline; if you wish to display timidity in order to entrap the enemy, you must have extreme courage; if you wish to parade your weakness in order to make the enemy over-confident, you must have exceeding strength.”] 18. Hiding order beneath the cloak of disorder is simply a question of subdivision; [See supra, ss. 1.] concealing courage under a show of timidity presupposes a fund of latent energy; [The commentators strongly understand a certain Chinese word here differently than anywhere else in this chapter. Thus Tu Mu says: “seeing that we are favorably circumstanced and yet make no move, the enemy will believe that we are really afraid.”] masking strength with weakness is to be effected by tactical dispositions.