All cultural translation necessitates some interpretation and simplification. No sane reader would be able to make sense of a text which consisted ex… - Thomas Hylland Eriksen

The broad standardisation of culture represented in nationalism would not have been possible without a modern mass medium such as the printed book (and, later, the newspaper). Thus it may be said that writing has not only influenced thought about the world, but also thought about who we are. It has made it technologically possible to imagine that you belong to the same people as millions of other persons whom you will never meet.

As mentioned, no society has a prescriptive practice. The rules are always adjusted to fit the bumpy and contradictory world of experience. It must nevertheless be admitted that absolute rules exist everywhere. The incest prohibition exists in all societies, even if it has often been pointed out that it varies in its significance and compass; in some societies, it is limited to the kin we might call close family, that is, people with the same biological mother and father and their relatives in direct lines of descent; but usually half-siblings are included in the incest prohibition, and often the prohibition is extended to include what we might call more remote relatives.

It should be noted here that a research area which has grown rapidly since the 1980s is the aforementioned STS field, that is, the sociological study of technology and science. Here, western science and technology are studied as cultural products, and many of its practitioners adhere to the so-called symmetry principle proposed by the French sociologist Bruno Latour, which entails that the same terminology and the same methods of analysis should be used for failures as for successes; in other words, that what we are doing is looking at science as a social fact, not as truth or falsity. Similarly, most anthropologists would argue that our task consists of making sense of ‘the others’, not judging whether they are right or wrong.