We usually think of beavers as sweet little creatures who build dams, but that’s not how a constipated Renaissance man would view them; a constipated… - Mark Forsyth

Hitler was head of the catchily-named Nationalsozialistische Deutsche Arbeiterpartei (National Socialist German Workers’ Party). But, like the Cambridge University Netball Team, he hadn’t thought through the name properly. You see, his opponents realised that you could shorten Nationalsozialistische to Nazi. Why would they do this? Because Nazi was already an (utterly unrelated) term of abuse. It had been for years.

Every culture has a butt for its jokes. Americans have the Polacks, the English have the Irish, and the Irish have people from Cork. The standard butt of German jokes at the beginning of the twentieth century were stupid Bavarian peasants. And just as Irish jokes always involve a man called Paddy, so Bavarian jokes always involved a peasant called Nazi. That’s because Nazi was a shortening of the very common Bavarian name Ignatius.

This meant that Hitler’s opponents had an open goal. He had a party filled with Bavarian hicks and the name of that party could be shortened to the standard joke name for hicks.

Every culture has a butt for its jokes. Americans have the Polacks, the English have the Irish, and the Irish have people from Cork.

It is, incidentally, a favour that e-books have done for the Good Bookshop: they have made books beautiful again. A few years ago, book covers could be rather drab affairs: the title and the author's name printed over a stock photograph of something Vaguely Relevant. If you wanted to read it, you had to take it as it was. Whereas now, in these new and glorious days when the margins on physical are that little bit higher than on the electrical alternative, publishers produce exquisite bindings. Bookshops haven't been this pretty for at least a century.