Step 1: Draw a cloud on a piece of paper. Step 2: Write the aspiration “Get better sleep” inside the cloud. Step 3: Come up with ten or more behavior… - B.J. Fogg

Will it help you do what you already want to do? Will it help you feel successful? The answers to those questions is freeing because if the change program doesn't satisfy these two requirements, it's not worth your time.

The quality of our life on planet earth depends on the choices we make every day. Choices about how we spend our time, how we live our lives, and most important, how we treat ourselves and others. I am sad to see how people seem to be more bitter, divided, and overwhelmed than ever these days. We are as a global community, increasingly disconnected from ourselves and other people. The first step toward fixing what ills us, is to embrace feeling better. Habits are a means to this end. They teach us the skills of change and they propel us towards our dreams, and they add more shine to the world. By embracing feelings of success and adding more goodness to you day-to-day life, you are making the world brighter not only for yourself, but also for others. You are vanquishing shame and guilt and you are freeing yourself and others who have endured a lifetime of self trash talk. The most profound transformations I've shared with you in this book are not about discreet habits being formed, they are about essential shifts in experience, from suffering to less suffering, from fear to hope, from being overwhelmed to feeling empowered.

Let’s say that you have committed to running every day for two weeks, and at the end of those two weeks, you “reward” yourself with a massage. I would say, “Good for you!” because we all could benefit from more massages. But I would also say that your massage wasn’t a reward. It was an incentive. The definition of a reward in behavior science is an experience directly tied to a behavior that makes that behavior more likely to happen again. The timing of the reward matters. Scientists learned decades ago that rewards need to happen either during the behavior or milli-seconds afterward. Dopamine is released and processed by the brain very quickly. That means you’ve got to cue up those good feelings fast to form a habit. Incentives like a sales bonus or a monthly massage can motivate you, but they don’t rewire your brain. Incentives are way too far in the future to give you that all-important shot of dopamine that encodes the new habit. Doing three squats in the morning and rewarding yourself with a movie that evening won’t work. The squats and the good feelings you get from the movie are too far apart for dopamine to build a bridge between the two. The neurochemical reaction that you are trying to hack is not only time dependent, it’s also highly individualized. What causes one person to feel good may not work for everyone. Your boss may love the smell of coffee. When she enters a coffee shop and inhales, she feels good. And her immediate feeling builds her habit of visiting the coffee shop. But your coworker might not like the way coffee smells. His brain won’t react in the same way. A real reward — something that will actually create a habit — is a much narrower target to hit than most people think. I

Make the behavior so tiny that you don’t need much motivation.