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" "Step 1: Draw a cloud on a piece of paper. Step 2: Write the aspiration “Get better sleep” inside the cloud. Step 3: Come up with ten or more behaviors that would lead you to your aspiration of getting better sleep. Write each behavior outside the cloud with arrows pointing toward the cloud. You’ve now created your Swarm of Behaviors. Step 4: Put a star by four or five behaviors that you believe would be highly effective in reaching your aspiration. Step 5: Circle any effective behavior that you can easily get yourself to do. Be realistic.
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information alone does not reliably change behavior. This is a common mistake people make, even well-meaning professionals. The assumption is this: If we give people the right information, it will change their attitudes, which in turn will change their behaviors. I call this the “Information-Action Fallacy.
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