Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing i… - Akio Morita

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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development - it has run consistently about 6 percent of sales at Sony - and in service.