So just to recap, polyptoton is a favorite of Jesus, Shakespeare, and John Lennon. - Mark Forsyth

Atom is Greek for unsplittable, but the Americans had discovered that by breaking the laws of etymology they were able to create vast explosions, and vast explosions were the best way of impressing the Soviets and winning the Cold War. However,

Above all, I hope I have dispelled the bleak and imbecilic idea that the aim of writing is to express yourself clearly in plain, simple English using as few words as possible. This is a fiction, a fib, a fallacy, a fantasy and a falsehood. To write for mere utility is as foolish as to dress for mere utility.

Mountaineers do it, and climb Everest in clothes that would have you laughed out of the gutter. I suspect they also communicate quickly and efficiently, poor things. But for the rest of us, not threatened by death and yetis, clothes and language can be things of beauty. I would no more write without art because I didn't need to, than I would wander outdoors naked just because it was warm enough. Again.

These figures grow like wildflowers, but they can be cultivated too. I do not believe that The Beatles had any idea what anadiplosis was, any more than I believe that the Rolling Stones knew about syllepsis. They knew what worked, and it did.

The figures of rhetoric are the beauties of all the poems we have ever read. Without them we would merely be us: eating, sleeping, manufacturing and dying. With them everything can be glorious. For though we have nothing to say, we can at least say it well.

Occasionally people make the mistake of asking me where a word comes from. They never make this mistake twice. I am naturally a stern and silent fellow; even forbidding. But there’s something about etymology and where words come from that overcomes my inbuilt taciturnity. A chap once asked me where the word biscuit came from. He was eating one at the time and had been struck by curiosity. I explained to him that a biscuit is cooked twice, or in French bi-cuit, and he thanked me for that. So I added that the bi in biscuit is the same bi that you get in bicycle and bisexual, to which he nodded. And then, just because it occurred to me, I told him that the word bisexual wasn’t invented until the 1890s and that it was coined by a psychiatrist called Richard von Krafft-Ebing and did he know that Ebing also invented the word masochism? He told me firmly that he didn’t. Did he know about Mr. Masoch, after whom masochism was named? He was a novelist and… The fellow told me that he didn’t know about Mr. Masoch, that he didn’t want to know about Mr. Masoch, and that his one ambition in life was to eat his biscuit in peace.