Virtue is a system and men do heroic acts as part of the day's work and without self-consciousness. - Charles Cooley

We are ashamed to seem evasive in the presence of a straightforward man, cowardly in the presence of a brave one, gross in the eyes of a refined one, and so on. We always imagine, and in imagining share, the judgments of the other mind. A man will boast to one person of an action — say some sharp transaction in trade-^which he would be ashamed to own to another.

"SOCIETY and the Individual" is really the subject of this whole book, and not merely of Chapter One. It is my general aim to set forth, from various points of view, what the individual is, considered as a member of a social whole ; while the special purpose of this chapter is only to offer a preliminary statement of the matter, as I conceive it, afterward to be unfolded at some length and variously illustrated.

The group self or "we" is simply an "I" which includes other persons. One identifies himself with a group and speaks of the common will, opinion, service, or the like in terms of "we" and "us." The sense of it is stimulated by co-operation within and opposition without.