I’ve heard on this topic has suggested a kind of split - Eric Ries

lazy registration is considered one of the design best practices for online services. In this system, customers do not have to register for the service up front. Instead, they immediately begin using the service and are asked to register only after they have had a chance to experience the service’s benefit.

engineers agree to adapt the product to the business’s constantly changing requirements but are not responsible for the quality of those business decisions.

if the plan is to see what happens, a team is guaranteed to succeed — at seeing what happens — but won’t necessarily gain validated learning. This is one of the most important lessons of the scientific method: if you cannot fail, you cannot learn.