American traditions and the American ethic require us to be truthful, but the most important reason is that truth is the best propaganda and lies are… - Edward R. Murrow

To be persuasive we must be believable;
to be believable we must be creditable;
to be credible we must be truthful.

Anyone who isn't confused really doesn't understand the situation.

The politician in my country seeks votes, affection and respect, in that order...With few notable exceptions, they are simply men who want to be loved.

The sponsor of an hour's television program is not buying merely the six minutes devoted to commercial message. He is determining, within broad limits, the sum total of the impact of the entire hour. If he always, invariably, reaches for the largest possible audience, then this process of insulation, of escape from reality, will continue to be massively financed, and its apologist will continue to make winsome speeches about giving the public what it wants, or "letting the public decide."